Why you can’t lose weight

The health and fitness industry is a multi-billion dollar industry (in 2015 it generated 28 billion dollars in the US!) And the new report from the CDC shows the obesity rate in America is climbing. Now, why would the obesity rate be up if the health and fitness industry are a multi-billion dollar industry doing their job by helping you to lose weight? Interesting…….you want to know what I think-the health and fitness industry don’t really want you to lose weight and keep it off. They want you to pop this pill, wear this wrap, drink this shake and maybe lose some weight but then gain it back so you have to go through it all again-that is why the health and fitness industry is a multi-billion dollar industry. They sell you stuff that does not work with the promise that it will. They make it look easy and people buy in to it. We are humans, we want the easy way-but I am here to tell you the pills, the wraps, the shakes are NOT the easy way, they are the break the bank way. They are a scam!

Really??!

It makes me sick to my stomach when I see the ads on Face Book, “Lose 90lbs in 10 days” with a girl in a bikini-seriously you can’t lose 90lbs in 10 days and you will never look like that girl because she does not even look like that!!! Or what about the TV commercial for the weight loss pill-OMG have you listened to the side effects! YIKES! NO WAY would I take that! But, yet people still buy into it.

Sometimes, when I am trying to decide how I want to market my nutrition program I think, “maybe I should go that route. Apparently, it works” but then I get this pit in my stomach and I think, “nope I can’t do it” I want to help people learn how to eat healthy forever-not just for their class reunion, not just to fit into a swimsuit but forever! I want you to feel empowered when you go to a restaurant and you know what to choose on the menu. I want you to have ice cream, enjoy it, then move on-no guilt, no shame. I want you to STOP being all or nothing, it’s about balance. I want you to wake up in the morning with no joint pain. I want you to learn how to fuel your body for your goals (whether that is to lose weight, gain lean muscle…etc) I want you to be healthy so you can enjoy your grand kids. Is my advertising sexy? No, does it sell ad space on Face Book? Nope, but does it work? YES. Does it take work on your part, yes but it does work if you are willing to put the work in. Is there some discomfort because you are learning and growing, yes-but will it be worth it? YES!

The health and fitness industry needs to stop pushing all these fast fixes, gluten-free taste-free diets. It’s about balance, it’s about learning how to eat for your body, it’s about being healthy. So, when you are ready to learn-let me know. You can find me at www.bodyworksprescott.com and www.personaltrainingwithlisa.com